May 4Who Should Be in Charge of Innovations?The question of how companies decide to implement certain innovations is not an easy one and largely depends on the size of the organization and internal corporate culture. The smaller the company, the narrower the circle of decision-makers and the faster the finances and staff resources can be allocated to…Innovation4 min read
Apr 22Don’t Use AI for eCommerce When It Is Completely UnnecessaryWhen communicating with our clients, I have discovered an interesting thing: many ecommerce business owners believe that by installing an artificial intelligence system (AI), they will get some kind of a super coach, which will work for them right out of the box. But the idea that artificial intelligence will…AI5 min read
Mar 24How Machine Learning in B2B eCommerce WorksMachine Learning in ecommerce is often presented as some kind of AI magic that will do any analytical work you can imagine. The truth is, even using AI tools with a visual interface such as Microsoft Azure Machine Learning Studio, requires a professional Data Scientist to work with this service. …AI6 min read
Mar 18Infinite Adaptability in B2B eCommerceThe Adaptability Challenge in Digital Commerce As digital commerce grows, more companies realize that providing the best digital customer experience means winning the market share from competitors. Those who enter this competition race quickly discover one key factor to success: the speed at which B2B digital channels can adapt. …Adaptability6 min read
Mar 16How Does the Virto Solution Support «Scaling Out» and «Scaling Up»?Scalability is a critical functionality of an ecommerce platform. It doesn’t matter if you trade in B2B or B2C segments, your business faces traffic volatility all the time. It can be planned seasonal sales or unexpected bursts of visits and purchases. Your ecommerce capacity must be capable of handling its…Ecommerce3 min read
Mar 14Change or Die: How to Replatform CorrectlyThe Core Reason for Replatforming Typically, there are two reasons why companies decide to replace their digital commerce platforms. Some aim to bring their customer experience in line with customers’ ever-evolving expectations, to increase (or at least retain) the market share. These companies have discovered that it is impossible to change using their current platform. …Replatforming5 min read
Feb 23B2B vs. B2C in Front End DevelopmentLet’s go through some notable topics that differentiate B2B and B2C front ends in the context of common pages. Every ecommerce website has a similar structure of webpages. That is because of their purpose: the page content provides product info for customers, either B2B or B2C. …Front End Development12 min read
Feb 17The Core Reasons for a Digital Commerce ReplatformingWhen companies commit to a digital commerce replatforming, they start by looking for a vendor that will solve their pain points. Over the years, many B2B enterprises and upper mid-market companies have come to us for that very thing. …Replatforming3 min read
Feb 2How to Visually Distinguish Demo, Production, and Other Environments in the Virto Commerce Admin PanelYou can find many stories in IT forums about admins and developers who were confused about the environment in which they were working — in other words, they were in a Production rather than a test environment — which led to the loss of data, incorrect orders in ecommerce, and…Admin Panel4 min read
Feb 1Cloud Revolution: Cloud Shift, Cloud Models, and Cloud FutureCloud computing is notably one of the most powerful engines that have kept the world economy growing and supply chains moving during and in the immediate aftermath of the pandemic. Cloud has enabled thousands of enterprises to shift their operations off-premises smoothly and swiftly by allowing millions of workers remote…Cloud Computing9 min read
